Walmart has announced the launch of its "Pay with Cash" offering for online orders at Walmart.com in the United States. Now, customers can shop a broader selection of items online at Walmart.com and pay for them with cash at all Walmart stores in the U.S. and also in Neighborhood Markets. Walmart is the first major retailer to offer online purchases without the need for banking services or a credit, debit or prepaid card. "Pay with Cash" will help millions who rely on cash transactions, as well as those who are wary of using credit cards online, to shop Walmart's affordable and expanded online merchandise.
According to the FDIC, one in four U.S. households fall into the unbanked and underbanked categories where they don't have a bank account or credit card or have limited banking options, and often rely on cash as a form of payment for purchases.(1) However, many of them are online, with 81 percent of the unbanked and 63 percent of the underbanked having Internet access.(2)
At Walmart stores, the majority of transactions are paid for in cash or cash equivalent, including debit cards, and approximately 15 percent of transactions are paid in the form of credit. The retailer is seeing more demand for cash as a payment option online, and the new "Pay with Cash" program provides that additional convenience. In a recent survey, Walmart found that more than two thirds of those identified as "underbanked" were likely to use cash as a form of online payment if the option were available. Using "Pay with Cash," customers purchase items at Walmart.com, pay for them in stores within a 48-hour period, and then have the items shipped to their home or local Walmart store.
"Many of our customers shop paycheck to paycheck and are looking for more ways to purchase items online but don't have the means to a credit, debit or prepaid card," said Joel Anderson, president and CEO of Walmart.com. "Our new 'Pay with Cash' offering is designed just for them. It makes it easier for our customers to shop the way they want, where they have access to a broader product selection at Walmart.com coupled with the convenience of payment and shipping as they want."
Source: Marketwatch.com
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